BaselineStudioSystems has been providing its subscribers with cutting edge entertainment
intelligence for the last twenty years. In the past 5 years, advanced web-based
technology has enabled BaselineStudioSystems to disseminate data more efficiently
and in new ways. This efficiency has expanded our client base and fueled its hunger
for more specialized research and analyses.
Baseline Studio Systems realized that most entertainment research firms specialize
in providing limited types of data usually linked to one specific distribution window
such as theatrical or home video. No firms looked at how a blend of factors such
as creative, production and distribution could affect the profitability of a film,
TV show or the companies behind them. Baseline Research was created to fill this
void. Our analysts have worked in all areas of the entertainment industry. Their
wide experience and far reaching relationships enable them to approach research
goals in innovative ways, which empower our customers to make informed strategic
business decisions.
Jody O'Riordan, Director - Custom Research
Jody O’Riordan currently manages the Custom Research Division of BaselineStudioSystems,
where she specializes in film distribution and performance. Before joining BaselineStudioSystems,
Jody worked at the MPAA, where she performed groundbreaking market research on the
effect of TV/Film violence on juvenile delinquency. Jody also worked with the MPAA’s
Anti-Piracy division to find ways to measure and contain Internet and DVD piracy
particularly in Southeast Asia. Prior to the MPAA, Jody worked for the International
New Business Development department at Universal Studios. In addition to performing
wide ranging international research, Jody designed brochures and portfolios generated
by Universal’s acquisition of the Port Aventura Theme Park in Spain and by
Universal’s construction of Universal Experience Beijing. She has a B.A. in
history from the University of California, Berkeley.
PKay Maracin-Krieg, Managing Director – Screenline GmbH
PKay Maracin-Krieg has been working with the European film industry for more than fifteen
years. In 1996 she created and launched Screenline, Europe's premiere box office
and entertainment financial reporting website. Since its inception, the company
has grown to cover more than 40 territories in every major continent. In addition
to Screenline, PKay has worked as a worldwide licensing contractor and managed numerous
web applications related to the entertainment industry. She continues to provide
excellent services to international film industry professionals.
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Baseline StudioSystems is the world’s preeminent provider of film and television
information. Based in Santa Monica, the company serves a customer base that includes
every major studio, broadcast network, representation firm and media outlet in North
America. Baseline StudioSystems is a part of The New York Times Company.
Baseline StudioSystems’ professional product offerings include:
- Studio System: Updated
throughout the day by a professional research staff, The Studio System is the entertainment
industry’s most powerful film and television database. Subscribers enjoy unlimited
access to detailed information on the people, projects and companies engaged in
the development, production, release and performance of film and television content.
Robust search, sort and report generation tools allow for the easy manipulation
of data to fit each subscriber’s needs. Baseline’s Customer Service team frequently
interacts with subscribers to service research requests and offer usage tutorials.
With thousands of updates published daily, The Studio System represents the gold
standard of professional-grade film and television information.
- FilmTracker InfoSource:
Comprehensive online database for professionals working in feature film development,
production, release or artist representation. Updated by the same full-time research
staff maintaining industry-standard research tool The Studio System, The InfoSource
represents the most cost-effective film and representation reference available in
the market today.
- InBaseline: For the first
time in our history, Baseline has created a process whereby cast, crew and filmmakers
may submit their credits for inclusion in the Baseline database. Through www.inbaseline.com,
you can now ensure your involvement in a project will be permanently acknowledged,
archived and distributed to professional and consumer audiences the world over.
Don’t let your credits fade away – make sure they are updated InBaseline.
- Scriptlog: Baseline’s
ASP submission management tool is part of the core story department infrastructure
at many of the industry’s most prestigious firms. Subscribers can log, track and
archive information on incoming & outgoing material with ease.
- Data Services:
Baseline syndicates its data to many of the world’s leading media brands including
Yahoo!, E! Online and Bloomberg Media.
For more information on Baseline StudioSystems’ full product line, please visit
our Corporate Web Site. |
The New York Times Company
(NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes
The New York Times, The International Herald Tribune, The Boston Globe, 15 other
daily newspapers, nine network-affiliated television stations, two New York City
radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com.
The Company's core purpose is to enhance society by creating, collecting and distributing
high-quality news, information and entertainment.
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The Studio System
boasts the industry's oldest, most respected database with over 130,000 film/TV
credits and 8,000 projects in development. Reach Hollywood at the click of a button.
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